Much work was done for the 2014 Sochi Winter Olympics and Paralympics campaign, especially to support global and regional adaptations of the Pick Them Back Up spot across broadcast and social channels.
Some of the most interesting work was developing and creating assets for the primetime special on NBC. We created motion graphics for the show, including the intro. We also posted additional content and commentary on twitter at key moments throughout the show, and produced promotional materials such as the movie poster.
The additional online Raising An Olympian videos were promoted by a movie release PR event, with their own set of movie posters and thumbnails.
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Kevin Jones, Sally Desipio, Brandon Viney, Neil Ramanan, Angie Maurer, Denny Robles