JOE FAVRE
CONCEPT | DESIGN | MANAGE | PRODUCE
We took a graphic approach in announcing EA's new god game by Will Wright. The launch was primarily OOH in major cities, a takeover of Harvard Station in Boston, some collateral pieces, and the "World's Smallest Billboard" in San Francisco's Union Square.
PARTNERS
Jed Alger, Aaron Allen, Matt Murphy, Chris Jacobs, Drew Marshall