We continued the Proud Sponsor of Moms campaign to the 2012 London Olympic Games as P&G expanded from a Team USA sponsor to a Global Olympic Partner. Client expectations were always greatly exceeded, measured in overall impressions (in the billions), quality of impressions, online community growth and product sales (over $500 million above projections).

ELEMENTS
- Multiple TV Spots and Broadcast Assets
- Manifesto Print
- Kids Print and Online
- P&G Hub Custom Website
- Raising an Olympian Films and Digital Ads
- Print/OOH/Collaterlal/Digital Global Toolkit
- North America Adaptations

CONTRIBUTION
- Design Direction
- Design Management
- Brand Ambassador
- Client Relations

AWARDS
Emmy for Best Commercial
Ad Age Top Campaigns of the 21st Century

PARTNERS
Karl Lieberman, Eric Baldwin, Ollie Watson, Kevin Jones, James Moslander, Carolyn Harris, Jennifer James Wright, Lloyd Winter, Florene Troung