W+K Entertainment joined forces with Daniel Johnston to bring his body of work, "Space Ducks: An Infinite Comic Book of Musical Greatness," to life as a bound comic book, an album launch, an ipad game, apparel, an art gallery, and a live event at SXSW. 

Watch the case study and enjoy the ride. 

PARTNERS
I was one of many people who contributed to making it happen as you can see by the illustrated credit page below that was also an element of the experience.